The content marketing platform (CMP) manages and centralizes all content marketing processes. It identifies content topics and supports real content creation by specifying formats, channels and tone to make content recommendations.
There are many types of content used in content marketing. Each requires different editorial strategies, content structures, governance and marketing plans to use in your content marketing initiatives.
Content marketing moves away from product promotion to target audience enrichment. Successful content is increasingly empathetic, purposeful, and organized with the customer first.
In addition to being a lead generation tool, content marketing also increases brand awareness, sales, reach, customer interactions, engagement and loyalty. It also helps you educate your customers and prospects about your products and services, build stronger customer relationships, and create a sense of community around your brand.
Content marketing is the process of creating and distributing digital assets such as blog posts, videos, ebooks, technical and solution briefs, and a variety of other digital content to present information to your target audience.
Content marketing is essential to search engine optimization (SEO) success. To rank at the top of online search results, you need to create engaging, quality, detailed content about your industry, business, and message.